MCP Dev Summit North America

Remember when the mobile app stores launched? The first wave of apps were glorified websites, until someone made you tilt your phone to "drink" a virtual beer. That novelty unlocked the iPhone's true potential: apps that felt native to the device. Today, we're at a similar inflection point with ChatGPT Apps and MCP integrations.

After building dozens of AI-powered applications, we’ve identified some interaction patterns that truly shine and those that fall flat.

This talk explores what makes ChatGPT (& MCP) apps fundamentally different from traditional software.

We'll examine novel use cases like adaptive gaming where models seamlessly adopt complex roles, analytics tools that merge interactive visualizations with conversational insights, and SaaS integrations that surface the right features at the right time.

You’ll learn how to design for this new paradigm: what to expose, how users move through AI-native workflows, and what doesn’t work. Your product now lives inside the highest-distribution AI platform. The real question isn’t whether to build for it, but how to make apps that feel truly revolutionary.